Creative strategies: idea management for marketing, advertising, media and design

Mario PrickenThames & Hudson • ISBN-13 978‑0500515402

Creative strategies: idea management for marketing, advertising, media and design coverCreative strategies: idea management for marketing, advertising, media and design cover

Creative strategies: idea management for marketing, advertising, media and design

Mario PrickenThames & Hudson

ISBN-10: 0500515409 · ISBN-13: 978‑0500515402 · 2010

Canonical book record

Completeness 53

Cover quality: low resolution

2manybooks editorial

Ideas are an endlessly renewable resource but they need careful nurturing in order to reach their full potential But with the right approach to creativity any ad agency or marketing department can become an ideas factory that produces great work time and time againbrbrThis book showcases 230 amazing advertising campaigns from all over the world ranging from print ads and product designs to virals and installations

Book metadata

Publisher: Thames & Hudson
2010
Pages: 311Language: English

Contributors

Author: Mario PrickenContributor: Mario Pricken

Community tags

Inferred themes

Machine-inferred from catalog text. Not verified subjects.

Inferred: Conceptual DesignInferred: Contemporary AdvertisingInferred: CreativityInferred: Graphic DesignInferred: Marketing StrategyInferred: Creative Strategy

Stored catalog notes

Community signals

Have: 3 · Like: 4 · Rating: 3.4 / 5 (6)

Current asking prices

Lowest

Median

Highest

Community comments

0 likes0 comments

Log in to like this book and join the discussion.

Loading comments…

Editions and similar books

Related titles. These are other books, not live offers for Creative strategies: idea management for marketing, advertising, media and design.

Suggest catalog improvements

Log in to submit metadata updates for this book.