Logo Modernism

Logo Modernism

Jens Muller • Taschen

This edition of Logo Modernism

ISBN-10: 3836545306 · ISBN-13: 978‑3836545303 · 2015 · 1st Edition

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Completeness 66

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This comprehensive volume catalogs over 6,000 trademarks and logos created between 1940 and 1980, documenting the evolution of corporate identity during the height of the modernist movement. Organized by geometric, effect, and typographic form, the collection provides a rigorous visual analysis of how minimalist design principles shaped the global commercial landscape. It serves as an essential reference for understanding the enduring impact of mid-century graphic standards on contemporary branding.

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