Reimagining Design
Kevin G. Bethune • MIT Press • ISBN-13 978‑0262046503
Reimagining Design
ISBN-10: 0262368463 · ISBN-13: 978‑0262046503 · 2022 · 1st Edition
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Completeness 60
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Kevin G. Bethune explores the intersection of creative practice and corporate strategy, drawing on his extensive experience at firms like Nike and BCG Digital Ventures. The book provides a framework for interdisciplinary collaboration, emphasizing how diverse perspectives and human-centered methodologies can drive meaningful innovation within complex organizational structures.
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