"Subjectivity Mug" / Immaterial Labour
• ISBN-13 978‑1731710079
"Subjectivity Mug" / Immaterial Labour
ISBN-10: 1731710070 · ISBN-13: 978‑1731710079
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Completeness 51
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A collectible white ceramic mug inspired by Maurizio Lazzarato's seminal 1996 essay "Immaterial Labor," featuring the word "SUBJECTIVITY" printed in bold uppercase orange letters. "The management mandate to 'become subjects of communication' threatens to be even more totalitarian than the earlier rigid division between mental and manual labor (ideas and execution), because capitalism seeks to involve even the worker's personality and subjectivity within the production of value. Capital wants a situation where command resides within the subject him or herself, and within the communicative process." —Maurizio Lazarrato, "Immaterial Labour " Designed by Rebecca Wilkinson 1 cup, 12 oz., 3.25 in. (wide) × 3.75 in.
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